Wildfire Business Transition Project News
Photographer standing behind camera/tripod

Reboot your business with social media

July 7, 2018

Looking for a cost-effective way to grow your business and increase sales?

Community Futures Cariboo-Chilcotin, North Cariboo and Sun Country are sponsoring a series of free workshops on social media marketing for businesses and not-for-profit organizations starting on Monday, June 18th. The workshops are part of the Wildfire Business Transition Project, which was set up to help businesses and communities following last summer’s wildfires.

When implemented properly, social media can be a highly effective marketing tool. This is a hands-on workshop that will show participants how to use social media to promote awareness of their products and services, build relationships with new and existing customers, and increase sales.

The workshop is being led by Camille MacDonald, a former reporter and founder of Pop Media, an online marketing and social media firm in Prince George.

Camille’s interest in social media started when she worked at CKPG-TV in Prince George where she was responsible for maintaining the station’s Facebook page.

“I just really noticed how powerful it was,” she says. “The stories that we would share on Facebook would get hundreds, or thousands, more views than stories we just left static on the website.” That’s when she realized just how effective social media could be in getting the word out.

Workshop topics

The workshop will include ideas on where and how to promote your business, and which social media platform works best and why, including:

  • An overview of social networks
  • Social Media Strategies
    - WHO to target, WHY and HOW
    - WHAT to post and WHEN
  • How to craft a great page
  • Tips for sharing your story
  • Smartphone photo/video tips
  • Facebook Ads & Sales Funnel
  • Understanding the Facebook algorithm

This is an interactive workshop, and participants are asked to bring their own laptops, tablets, and/or smartphones.

There is no charge for the workshop, which is sponsored by the Wildfire Business Transition Project with funding from Western Economic Diversification.

Workshops are scheduled for the following locations. For more information and to register, check out the Wildfire Business Transition Events page or visit www.cfwildfire.ca/workshops. Space is limited to 12 participants.

Monday, June 18, 2018
9 a.m. to 2 p.m.

Cache Creek
Monday, June 18, 2018
5 to 9 p.m.

100 Mile House
Wednesday, June 20, 2018
9 a.m. to 3 p.m.

Williams Lake
Thursday, June 21, 2018
9 a.m. to 3 p.m.

Friday, June 22, 2018
9 a.m. to 3 p.m.

Tuesday, June 26, 2018
9 a.m. to 3 p.m.

Wildfire Business Transition Project

wildfire disaster recovery cycle

The Wildfire Business Transition Project provides support for rural small businesses, Indigenous communities and not for profit organizations that were impacted by the 2017 and 2018 wildfires in British Columbia, the worst in the province’s history.

Learn More


Community Futures British Columbia
33163 2nd Ave
Mission, BC  V2V 6T8

About Community Futures

logo whiteFor over 30 years, we’ve been fostering entrepreneurship in rural BC. We offer small business loans, business counseling and specialized services to help you start or grow a business, and to help communities become more resilient and dynamic. Learn More

Pacific Economic Development Canada Logo